Amazon launches kids-only subscription for Kindle Fire
By Jay Keller
Billed as the “all-you-can-eat content service,” Amazon introduced the Kindle FreeTime Unlimited at two levels, one child or up to six children, for a $4.99 or $9.99 monthly fee. Prime Members receive a special monthly price of $2.99 per child or $6.99 for a family subscription.
Amazon boasts access to “thousands” of pieces of children’s content for subscribers in the new service and one subscription will bring home characters like Elmo, Dora, Thomas & Friends, Cinderella, Buzz Lightyear, Lightning McQueen and Curious George.
Children are able to browse through titles and select what they would like to enjoy as they can explore their favorite topics, which are collected in a personalized for each child. The content, according to Amazon.com, is pre-screened for age-appropriateness while all of the ads and social media are removed.
Kindle FreeTime Unlimited is an optional extension to FreeTime, a free feature on the new Kindle Fire family, which already allows for parental controls. Parents may also customize up to six profiles and set time limits for how long their kids use the service. And, kids using the service will not have access to buy any additional good or services on the device.
In an effort to feature the “best” in children’s entertainment, Amazon partnered with several big-name publishers including Disney, DC Comics, PBS, Nickelodeonand more.
Common Sense Media, the non-profit organization that provides independent content ratings, is also involved with the new service and strongly endorsed Unlimited’s ad-free environment and blocking of in-app purchases for kids.
Sound cool but not convinced? Families who own, or are considering owning, Kindle Fire devices receive a free, one-month trial to test drive both the single-child and family plan. After the trial ends, continue at a low monthly price, with no annual commitments.
Current subscribers to the service, according to the Amazon.com website, should expect a free, over-the-air software update in the coming weeks and after the software update they can sign up.