Amazon remains customer’s favorite online retailer, survey finds
By Jay Keller
Amazon.com remains the customer’s choice for online retail for the seventh straight year, according to The Favorite 50, a survey of customers published by the National Retail Federation’s STORES magazine.
Prosper Insights & Analytics conducted the monthly consumer survey in June of 2013, showing that 58 percent of the 5,600 survey respondents chose Amazon.com as their favorite.
Put simply, the survey shows that Amazon makes it easy for shoppers to come back to the site again and again, proving yet again that when something is convenient, shoppers will move in that direction.
Walmart.com, the second-ranked online retail favorite, received 18 percent of the vote and showing just how far Amazon is outpacing competition, according to the Favorite 50 list.
For many top online retailers general merchandise is the main product offerings but the list spans many categories, from apparel to electronics to hardware to home goods. Also included in the list is one online marketplace and an site that offers information as a main product.
Pam Goodfellow, consumer insights director at Prosper, told STORES magazine that Amazon’s simplicity brings customers back through convenience.
Goodfellow said Subscribe & Save is a good example of how “one-click ordering and ship-to addresses are stored for shoppers” to use a later time on Amazon.
STORES says that the consistent ranking of top-10 favorite online retailers since 2010 is a “a testimony to consistently delivering on e-commerce essentials.”
The STORES report says a handful of online retailers have risen appreciably since 2012 with most of them moving around in the list of 50.
These include “BedBathandBeyond.com, which moved from No. 44 a year ago to No. 27, and Hollisterco.com (a division of Abercrombie & Fitch), which jumped to No. 33 from No. 45 in 2012,” the report said.