Bloomingdale’s, Me-Ality partner to help women find jeans that fit
By Jay Keller
In fact, recent findings by the retail industry say that 62 percent of women who shop cannot find clothes that fit, a fact that produces merchandise returns on nearly $45 billion worth of clothing each year.
With the growing desire for a personalized-fit for off-the-rack clothing, one retailer is hoping to help bridge the gap by helping customers find that perfect pair of jeans based on physiology.
For Me-Ality, a service that offers the interactive services of a tailor, this is the company’s first partnership with a department store where in-store kiosks help match shoppers to popular brands based on their unique body type.
“Each of your personal recommendations are selected to fit and flatter your unique shape,” Me-Ality says online about its service.
Here’s how it works: Shoppers register and step fully-clothed into a Me-Ality Size-Matching Station and “take the proper scan position.”
A wand will circulate around the shopper twice to collect around “200,000 points of reference from a person’s skin”and then spit out results that can be tweaked on a touch screen.
At Bloomingdale’s, the resulting shopping guide produces a print-out of styles available at the store or for purchase online.
Bloomingdale’s says customized Me-Ality™ sizing stations are up and running at five stores: 59th Street in New York City, Roosevelt Field Mall in Garden City, Chevy Chase, Md., Santa Monica Place and South Coast Plaza in Costa Mesa, Calif.
Seeking to improve and promote a positive in-store experience, Bloomingdale’s hopes the partnership will help remove the guess-work and hassle of buying new jeans, especially for premium brands like J Brand, 7 For All Mankind, True Religion, Hudson, and Citizens of Humanity.
Me-Ality is offered in at least 70 shopping locations and the service takes about 10 seconds to help fully-clothed shoppers find matches to over 150 men’s and women’s clothing brands including tops, sweaters, pants and skirts.