Buying for baby? Goo Goo Gear sends love to new moms, dads
By Jay Keller
As a soon-to-be mom, Olivia Palmer experienced frustration most new parents encounter when buying baby gear for the first time.
Even buying a small-ticket item like a baby bath can become stressful – hunting for the safest baby tub that will prevent slipping, scalding, shivering and drowning.
Palmer says it took days to make a decision on a bathtub because there was a void between the many choices but so few product reviews that simply didn’t provide helpful information.
“As a mother I found it so frustrating that when you search online for the best baby products, you’re unable to find credible sources to help you find the sort of product that is a good fit for your own child,” Palmer said.
Seeking to empower mothers, Palmer launched on Monday GooGooGear.com, a website that assembles reviews comparing the pros and cons of hundreds of baby products — without direct loyalty to any particular brand.
“I wanted to be able to give something back to parents out there who didn’t know how to compare the pros and cons between Britax vs Graco vs Chicco, or the handfuls of other brands out there,” Palmer says.
Products get their own “Goo Goo Gear Love” rating and feedback includes affordability, “helpful reviews” and anecdotes based on Palmer’s experience.
Palmer, who has been affectionately called “Goo Goo Mama,” also seeks out baby product recalls and educates parents how to reliably check product safety.
“Every kid is different and some products claim to be of high quality and yet affordable,” Palmer explained. “It’s a mess to try to dig through hundreds of websites to find the truth.”
Content on the website is entirely free and Goo Goo Gear makes money only through sales referred from the website to affiliate partners like Amazon, Diapers.com, Giggle, Babies”R”Us and Walmart.
Palmer’s goal is for googoogear.com to become the first place parents look to compare products and find affordable prices that meet safety concerns and other needs.
“We’re really small right now but we’ve already compiled reviews on nearly 300 baby products on everything from infant car seats to booster seats,” Palmer said.