Buying Budweiser will benefit military families through the Fourth of July
By Jay Keller
What’s more is that St. Louis-based Anheuser-Busch wants to salute America’s heroes by enlisting help of Budweiser customers.
The Anheuser-Busch Foundation will help to launch the initiative with an initial donation of $500,000 to Folds of Honor while the remaining $1 million pledged will come from sales or Budweiser products.
Each Budweiser draught, can or bottle sold between May 5 and July 4 will trigger a donation, including new products like Budweiser’s limited-edition, red-white-and-blue packaging and the new bowtie-shaped can.
“No matter what the package color, shape or size: America’s beer supports America’s heroes because from May to July, buying Budweiser benefits military families,” Budweiser Director Lori Shambro said in a company statement.
Shambro added by saying Budweiser’s partnership with Folds of Honor has made a difference in the lives of families whose loved ones have made the “ultimate sacrifice to protect the freedoms we all hold so dear.”
As part of the “red, white and blue summer” initiative, the Budweiser plans to send teams of the iconic Clydesdales to barbeques at several military bases across the United States this summer.
Budweiser says it will announce the dates at a later time.
The “King of Beer” says its efforts have helped raise for the nonprofit at least $5 million in scholarship assistance to families of soldiers killed or disabled in service since 2010.
Folds of Honor says that more than 87 percent of the dependents affected by the recent wars do not qualify for federal scholarship assistance and that while the federal government provides some support for these families, it cannot succeed alone without “proactive civilian organizations to assist.”
“The Folds of Honor Foundation is rallying a nation to ensure no family is left behind in the fight to preserve American freedom,” the nonprofit says.