Celebrity fave Peter Pilotto teams with Target for designer collection
By Brittany Anas
Consider it Target’s Valentine to us: The retailer has teamed up with celeb designer Peter Pilotto for an affordable capsule collection that is downright print-tastic. Target is debuting the collection in stores and online on Feb. 9 — right before Valentine’s Day and coinciding with New York Fashion Week. And, if we learned anything from the lines and crowds during Limsanity (when Peter Lim teamed with Target in September), it’s that shopping online is best. No long lines. Bigger selections. Plus, you’ll earn Cash Back at Target when you shop with ShopAtHome.com. ‘Nuff said.
Celeb fans of Peter Pilotto include: Kerry Washington, Emma Watson, Kate Bosworth, Miranda Kerr and Kristen Stewart. (That’s a best-dressed list we’d like to join!)
The 70-piece Peter Pilotto for Target collection will include women’s apparel — like chic dresses and skirts — as well as accessories and swimwear. Target says prices will range from $16.99 to $39.99 for accessories and $14.99 to $79.99 for apparel and swimwear. But, most items will be under $60.
If you’ve ever been shy of pattern mixing separates from your closet, but wanted to give the trend a try, you’ll love the bright pops of hyper-real patterns that are expertly woven together on the Peter Pilotto pieces. The London-based designers Peter Pilotto & Christopher De Vos have this to say about their designs: “Our brand is about print, yes, but it’s also about the emotional feeling you can get from color and color combinations.” Amen!
A little about the designers: The two met at Antwerp’s Royal Academy of Fine Arts, where De Vos was deciding between architecture or fashion as an area of study and Pilotto was interested in graphic design and fashion. Together, DeVos focuses on the structure of the pieces and Pilotto masters the graphic aspect. A sneak preview of their Target collection hints at layering of different elements and prints on single pieces.
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