FedEx puts delivery time in customer’s hands
By Jay Keller
With e-commerce spending on the rise and retailers ringing up 2013 with the lure of free delivery, domestic shipping companies are making strategic adjustments in an effort to accommodate both the needs of the customer and the retailer.
With the growing popularity of online shopping, where service is as important as convenience for the customer, FedEx has launched its own sortie in the shipping wars by aiming to fix the long-standing issue of customers missing the delivery time of their package..
“How many times have you found yourself coming home to a door tag for a missed delivery or rearranged your busy schedule to wait at home for an important package?,” FedEx Marketing EVP Raj Subramaniam asked in a recent company blog post. “Well, for FedEx customers, those days are over.”
FedEx Delivery Manager, which rolled out to residential customers in the U.S. this week, allows people who are receiving packages to schedule dates, locations and times of delivery.
So whether you’re “out and about” or “need it now,” FedEx says the new platform lets customers dictate delivery times that are convenient for them.
The new partial-free, partial fee-based service from follows the launch of a similar UPS plan called “MyChoice” which launched in the fall of 2011.
Options include the ability to instruct FedEx couriers to leave a parcel at the back door or to provide a signature beforehand so customers can authorize delivery if they are not at home to receive them.
FedEx says it was important that customers are not locked into a premium-priced membership and “only pay for the options they want, when they want them.”
There’s no cost to sign up and use many of options in the suite, including the delivery/shipping calendar, the ability able to schedule alerts, reauthorize shipping releases, “leave at” services and vacation holds.
Rescheduling a delivery or sending the package to another address will cost between $5 and $10 and package recipients don’t have to have a shipping account or tracking ID.
By signing up at fedex.com/delivery, customers can receive notification of FedEx Express and FedEx Ground packages en route to their homes, and can choose various delivery options.
The top-two rated domestic shipping outlets, UPS and FedEx, increased their ground shipping rates in 2013 by nearly five percent ahead of the projected increase in package flow due the uptick in online shopping.
The U.S. Postal Service cut Saturday letter delivery effective Aug. 5, 2013, but the decision to keep Monday-Saturday package service is driven largely by customer demand spurred by a steady growth in e-commerce.
You might also like: