Global automakers, enthusiasts flock to Detroit for NAIAS 2013
By Jay Keller
This year will be no different as at least 50 vehicles will debut at NAIAS with the majority of the new autos to be sold in the international marketplace.
“This show is a reflection of the positive changes that are occurring in our industry,” 2013 NAIAS Chairman Jim Seavitt said in a statement.
With more than 6,000 journalists from around the globe expected to attend NAIAS, the show continues to be a prime venue for manufacturers and suppliers alike.
New in 2013 will be what event organizers describe as the first-ever Chinese Global Automotive Forum in Detroit.
The forum, slated for Jan. 13 at the Sheraton Detroit Novi Hotel , will feature an “open dialogue on the present and future of the automotive industry in China and its relationship to the worldwide marketplace.”
“Our relationship with the China Council allows us to share data and resources with the goal of enhancing our respective events,” NAIAS Executive Director Rod Alberts said in a statement.
Most NAIAS press conferences will take place at Detroit’s Cobo Center while other events will take place in the new three-story glass atrium facing the Detroit River.
The world’s “finest luxury and performance vehicles,” according to organizers, will once again be showcased at The Gallery at MGM Grand Detroit, Jan. 12, 6:30 – 10:30 p.m. The private event sets the stage for the “two-week celebration of the automobile.”
The Gallery will feature at least 25 exotic vehicles (think Ferrari, Lamborghini, Bentley) and attendees will experience “VIP treatment” in ambience and food offerings.
NAIAS officially begins on Jan. 14-15 with a press review and the lone offsite press conference will be presented by Ford Motor Company at neighboring Joe Louis Arena on Jan. 15.
Also new in 2013 is the official mobile app, which is billed as the most comprehensive way to view NAIAS news and information on a smartphone, tablet or other mobile device.
Attendees will find the app helpful when moving around inside Cobo Center using the virtual map and also to find practical info such as hours, parking and ticket prices.
The Official NAIAS App also features a virtual guide to the City of Detroit, including local restaurants and businesses, and weather forecasts and live radar provided by WDIV-TV Local 4/ClickOnDetroit.com.
Organizers also plan to leverage social media platforms, like Twitter, to stream trending topics from #NAIAS.
Please visit naias.com for the most current schedule as organizers expect events and listings to be updated regularly in real time.