Goodreads doubles membership, hits 20 million in 11 months
By Jay Keller
Social-reading service and book-networking site Goodreads doubled its membership base to reach 20 million members in just 11 months.
Founder and CEO Otis Chandler made the announcement on Tuesday in the company blog that the Amazon-owned Goodreads doubled its membership base from 10 million in August 2012.
“Seeing more and more readers on Goodreads is inspiring, but what’s more important is what’s happening as a result,” Chandler said.
Chandler overwhelmingly thanks members for their help along the way by writing more than 25 million reviews and adding more than 620 million books to the service.
“Your love of reading shines through everywhere on Goodreads, from group discussions to ratings and reviews to reading updates,” Chandler says.
While Amazon has allowed Goodreads to flourish as its own independent entity, much of the growth over the past year has a lot to do with bringing Goodreads to Kindle, arguably the most popular e-reader in the world.
“One of the main reasons why Elizabeth and I founded Goodreads is because we believe in the power of books,” writes Chandler. “It’s why the Goodreads mission is to help readers everywhere find and share books they love.”
The social side of the service is based on the idea that people are more likely to trust the opinion of their closest friends, coworkers, family and influencers over testimonials and promotional blurbs.
And, it’s widely available in mobile formats, boosting interaction from readers who may have just finished a book while on vacation and want to leave a remark.
Last March, when Amazon acquired Goodreads to infuse some social elements into Amazon’s bookselling strategy, Amazon VP of Kindle content Russ Grandinetti told TechCrunch about a shared passion for reinventing reading, especially by integrating Goodreads into the Kindle experience.
Recently, Chandler told TechCrunch that among the main factors contributing to the growth over the past 11 months is the rise in user-contributed content and its consumption on mobile devices.