Google Play vs. Apple: Android wins for downloads but App Store tops revenue
Google Play shows promise and had much higher growth figures than the Apple App Store but the total daily revenue in Google Play was still lower than the absolute growth in the Apple App Store, according to a year-end review published on Friday by Distimo.
“Google Play is just starting to rival the Apple App Store in a few countries on a worldwide scale, even though it is still losing in terms of daily revenues,” Distimo said in the report.
iPhones, iPads, and iPod touch devices took in nearly five times more revenue per day in November at the Apple App Store than did Android-powered smartphones and tablets at Google Play .
“The revenues in the Apple App Store are $15 million on a typical day in November 2012, while in Google Play the daily revenues were just below $3.5 million,” according to Distimo.
Google Play showed astounding growth from September to November with an aggregated growth in daily revenue of 43 percent across 20 of the largest countries. The Apple App Store for iPhone and iPad grew by 21 percent in daily revenue during the same four-month period.
Users have trouble finding what they’re looking for as both Google Play and App Store are oversaturated with at least 700,000 apps available for download.
“The large amount of applications that are available on both platforms decreased the ease of discovery, and thus made it more difficult for developers to become successful,” Distimo reported.
Still, some new publishers managed to become successful and did so extremely rapidly, like Draw Something.
“Draw Something, one of the best-known apps of 2012, reached one million users in nine days, however we’ve found it is possible to gain one million users even faster,” Distimo also reported.
The proportion of revenue that derived from in-apps, according to Distimo, increased from 16 percent in 2012 but some publishers were very successful with a paid-only strategy.
Moreover, 35 percent of the revenue from the top 10 publishers was derived from one-off fees in 2012.
“Looking at the worldwide daily download and revenue volumes, the opportunity is really huge,” Distimo concluded.
Distimo, a Dutch analytics company, endeavors to provide the best, most-actionable app intelligence for anyone competing in the app market. In fact, Distimo says the company was “born out of the frustration of a lack of insights into the performance of apps and the manual work needed to track important metrics.”