Home Depot kicks off Spring Black Friday
By Jay Keller
That also means that things are about to get busy for Home Depot.
The world’s largest home-improvement retailer will mark the kickoff to their busiest shopping season on April 4 with Spring Black Friday, an event designed to help equip project-minded homeowners setting out to clear rain gutters, fertilize lawns or tackle that sink.
Now in its fourth year, Home Depot says the event is built around the concept of the traditional Black Friday that occurs the day after Thanksgiving to unofficially start the holiday shopping season.
During its “weekend of regional savings,” Home Depot will offer free in-store shipping on more than 300,000 products sold online.
“We see increased traffic in our stores during the spring season as customers kick-off their home improvement projects,” Home Depot executive Craig Menear said in a company statement.
Menear added that the recovering housing market has spurred consumers to look for affordable ways to improve their home and the event is designed to offer “incredible savings.”
Home Depot plans to expand offerings through Facebook Fan Exclusives that offer special promotions, how-to tips and alerts about online shopping specials during Spring Black Friday.
According to Home Depot, their customers are looking for specific items to kick off spring projects and data from past years continues to inform decisions about the next year’s sale.
So instead of limiting savings to just flowers, trees and lawn care, Home Depot is able to target-sell items like eco-friendly gardening products, all things patio and grills.
Among the special offerings this year are patio furniture, irrigation supplies, vanities, pressure washers, landscape lighting and faucets.
In preparation for the spring rush, Home Depot announced on Feb. 6 plans to hire 80,000 associates for its annual peak season for hiring and selling.
The company says it currently employs more than 300,000 associates at retail stores in 50 states and U.S. territories.
Home Depot ended 2012 strong financially as the business benefited from a continued recovery in the housing market and sales related to repairs in areas affected by Hurricane Sandy.
Sales for fiscal 2012 were $74.8 billion, an increase of 6.2 percent from fiscal 2011 and sales at 2,257 retail stores also increased.