Ice bottles filled with Coke: ‘Cool’ factor with Green overtones
By Jay Keller
A new special-edition Coca-Cola bottle is making an impression in the U.S. despite only being available in South America.
Beachside Cokes this summer are being served in bottles made from ice in a new packaging design and production process that the Coca-Cola Company is simply calling an experiment for now.
Across Columbia, the frozen bottles have been a hit since first being introduced in early June with vendors saying they sell around 265 per hour to beachgoers.
Overall, Coke is getting huge accolades across South America, from U.S. media outlets and the advertising world with most saying the frozen-bottle concept nails it in terms of “cool” factor.
While the concept of making the frozen-bottle Coke is innovative, the process is also pretty simple: Pour micro-filtered water into silicone molds, freeze the water to create the container and then fill up the molds with Coke.
Frozen bottles molds also include a red rubber bracelet, emblazoned with a Coke logo and wrapped around the outside of the mold, to help beachgoers handle the frosty container.
After the beverage is consumed, the bottle simply melts away, leaving only a puddle and the “keepsake bracelet fans can wear.”
“The experiment is meant to delight fans with a refreshing Coca-Cola experience,” Coca-Cola Journey contributor Ashley Callahan wrote in late June.
There’s no word from Coca-Cola as to when or if the ice bottles will make a debut in the U.S. or whether or not the experiment will turn into something on the long-term roadmap.
Regardless, the beverage industry will be watching closely and thinking carefully about potential future plans to serve everything from sports drinks to adult beverages.
Such innovation is part of an ongoing effort by Coca-Cola to have a positive impact on global environmental conservation with a focus on renewable packaging, clean water, recycling and reducing CO2 emissions “embedded in the drink in your hand.”
Coca-Cola and World Wildlife Fund (WWF) recently renewed a decade-old partnership by announcing last week ambitious new goals through 2020.
The four areas that span the seven-part mission statement include water stewardship, packaging, agriculture and energy and climate.
According to a new infographic, Coca-Cola’s goal is to reach a 75-percent recovery rate of bottles and cans in developed markets while using PlantBottle packaging technology in up to 30 percent of all PET plastic bottles.
What’s more is the focus on improved water efficiency, conservation and the goal to replenish 100 percent of the water the company uses.