IKEA interactive catalogue lets customers see how items look at home
By Jay Keller
IKEA’s new catalogue for 2014 virtually gives customers the ability to place selected furniture from the catalogue into rooms across various parts of their homes.
Customers open the IKEA catalogue application on a smartphone or tablet, scan an area of their home and magically transform furniture virtually into the room using camera functionality through the device. ( VIDEO: Place IKEA furniture in your home with augmented reality )
By scanning selected pages in the printed IKEA catalog, customers view films and 360-degree room furniture sets with enhanced product descriptions.
What appears on the screen is a virtual shopping experience that helps a customer actually see how a particular piece looks in a room, right down to the particulars of the space the furniture would occupy.
“Just like the printed IKEA catalog, the 2014 digital IKEA catalog is packed with inspiration, home furnishing knowledge and ideas for free,” IKEA says in the product description published on the Google Play Store.
As such, measurements can be taken visually using the mobile device to confirm if the piece will fit in an intended spot.
The mobile catalog has around 300 pages, showing a selection of products from wide range, and IKEA says this year there’s a “special focus on ideas for creating a better everyday life for families with children. “
“Besides all the ideas and products that you will find by browsing the pages in the catalog, you will be able to access even more content with your smartphone or tablet,” IKEA says.
Extra content is available throughout the virtual and printed catalogue, prompting customers to click the plus-sign symbol (+) on catalog pages and start scanning.
The IKEA catalog was first introduced in 1951 and the first Android version of the application landed in 2011.
The 2014 version, however, is more of an augmented reality type of application that is steeped in the shopping experience by integrating every part of the process most of the customer base touches during an IKEA shopping journey.