Jo-Ann Stores joins the cloud, selects Demandware for e-commerce
By Jay Keller
These challenges also represent two good reasons why “the cloud” has become so appealing to retailers big and small.
Cloud computing has grown substantially in the past few years and customers should expect to hear and see more in the years to come.
For retailers, cloud computing offers an affordable e-commerce platform with the flexibility to change and move quickly to support rapid user growth. And, many of the bundled options launch quicker and cost less — two things that CFOs like to hear.
Working with Demandware LINK Solution Partner and Lyons Consulting Group on the development and system integration of its new site, Jo-Ann Stores plans to leverage pre-built integrations to third-party technologies available through the Demandware LINK Technology Marketplace.
What appealed greatly to Jo-Ann Stores was the cloud-based infrastructure of Demandware’s suite to help over 800 stores realize operational efficiencies.
“We needed a flexible digital commerce platform that would allow us to move quickly to meet the evolving needs of our customers across our web and mobile channels,” Jo-Ann Stores CIO Matt Susz said in a statement.
As such, being virtually on the same page online and at retail locations, Susz hopes their new platform will continue to spark the creativity of customers wherever they choose to shop while delivering innovative brand experiences.
“Jo-Ann Stores services an increasingly digital consumer and understands the importance of delivering a seamless shopping experience across its multiple channels,” Demandware COO Jeffrey Barnett said of the new deal.
Demandware is just one of many technology companies offering cloud-based e-commerce solutions that integrate customer reviews, social media, payment options, comparison shopping, customization, order management and PIM.
What appealed to Jo-Ann Stores, and to the growing list of other retailers who use the Demandware platform, is how quickly the new system will be up and running.
Thanks to an already-integrated platform using a wide array of partners, retailers are able to select and therefore customize their own e-commerce platform.
Demandware says that through these innovations, retailers can go to market with a new cloud-based store as quickly as three months instead of six to eight months that others offer.
“With Demandware, they [Jo-Ann Stores] have the tools and support to build distinct brand experiences that will further strengthen customer loyalty and drive revenue,” Barnett said about the Jo-Ann stores deal.