Listen up, parents: Amazon beefs up kids-only entertainment
By Jay Keller
Among the perks available to Prime members is exclusive, unlimited access to streaming movies and shows through Prime Instant Video.
With the new deal, Amazon will now offer at least 3,900 episodes from 250 TV seasons created by Viacom to Prime Instant Video, including a collection that customers won’t find on any other digital video subscription service.
Parents will be thrilled to learn how the deal expands Amazon’s kids-only subscription service for the Kindle Fire launched in early December 2012 with favorite kids shows like Dora the Explorer, Go, Diego, Go!, Blue’s Clues and The Backyardigans.
Billed as the “all-you-can-eat content service,” Amazon introduced the Kindle FreeTime Unlimited at two levels, one child or up to six children, for a $4.99 or $9.99 monthly fee. Prime Members receive a special monthly price of $2.99 per child or $6.99 for a family subscription.
The new multi-year deal will now bring to paying Amazon customers the largest array of subscription TV shows not available on rival sites including thousands of episodes from Nickelodeon, Nick Jr., MTV and COMEDY CENTRAL.
“Kids’ shows are one of the most watched TV genres on Prime Instant Video,” Amazon Digital Video and Music Bill Carr said in a statement. “In addition, we are bringing customers popular shows from MTV and COMEDY CENTRAL like Key & Peele, Workaholics, Awkward and Teen Mom 2, with the promise of more shows from these networks in the future.”
Viacom is equally thrilled by the broader scope of its relationship with Amazon, especially since the agreement not only provides access to even more top programming from major television brands but that subscribers will get added value through streaming exclusives.
“This innovative agreement will provide Prime members with Amazon has created a unique, brand-friendly environment for streaming entertainment and consumer products and we are excited to work with Amazon to bring customers shows they love,” Viacom President and CEO Philippe Dauman said in a statement.
Other perks included in the service, which costs at least $79 annually, are free two-day shipping on orders and access to hundreds of thousands of books to borrow for free, as frequently as a book a month, with no due dates from a Kindle device.
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