Macy’s gifts shoppers by staying open 48 hours straight before Christmas
By Jay Keller
Macy’s is making its 24-hour move this year by staying open the entire weekend before Christmas for 48 hours straight. This year, select stores will continue this tradition and stay open beyond the One Day Sale through store close on Christmas Eve on Monday, Dec. 24 at 6 p.m.
Also hoping to capitalize on a last-minute shopping rush, Macy’s also introduced a new “short list” of gifts priced at or under the $100, $50 and $25 mark during the last few weeks leading up to Christmas so shoppers can “finish their gift lists” by purchasing pre-selected items.Macy’s announced Thursday the expansion of its annual last-minute shopping marathon to stores nationwide saying 57 stores will function in a 24-hour capacity during a “One Day Sale” beginning Friday, Dec. 21 at 7 a.m. through Sunday, Dec. 23 at 7 a.m.
The “One Day Sale” offers will conclude at 7 a.m. on Sunday, Dec. 23 but the department store will continue to stay open for business for the remainder of the day most until midnight.
Macy’s stores will stay open with extended hours through 2 a.m. on Monday, Dec. 24 at 34 locations in three states, Calif., Nev. and N.J. Additionally, stores at 23 locations in Calif., Ill., Mass., Mich., N.J., N.Y. and the D.C. area (Tysons Corner) will stay open until the close of business on Dec. 24.
Beginning on Dec. 13, customers can shop for a variety of budget gifts at three price ranges between $25 and $100. Some “Gifts Under” $25 include Impulse Cosmetic Palette, select Oscar de la Renta sweaters and Polaroid headphones. At the $50 level are a Marc Jacobs 3-piece Fragrance Set, gold-plated and silver-plated pendants with crystals and American Rag slippers. Finally, gifts coming in at under $100 include a men’s North Face jacket, a Keurig Mini Plus and a watch from Anne Klein.
Customers are urged to visit local stores for more information about hours and sales.
Macy’s began the 24-hour tradition with Macy’s Queens Center in 2006 and then added additional stores in subsequent years. Last year, in 2011, customers were offered the opportunity to shop outside regular store hours in 14 locations that were open 24-hours and in 27 locations that offered extended hours.
“We hope to make it easy for our customers across the country to finish their shopping at any time of day or night, and with the benefit of the great deals and value they count on from our One Day Sale events,” said Peter Sachse, Macy’s chief stores officer in a press release.