Need a shopping hero for the holidays? Meet Yulie!

Holiday shopping can be rough: How do I find the perfect gift? When will I score the best deals? How can I cover everyone on my list without ending up in the poor house?

We get it—like we said, it’s rough. But, wait! Faster than a speeding woodchip! More powerful than a giant sequoia! Able to leap tall redwoods in a single bound! Look! Over on you iPad! It’s a tree! It’s a stump! It’s Yulie the Yuletide Log!

OK, OK, while Yulie is not exactly Superman (he only flies when thrown really hard), he not only is the world’s first and only nondenominational holiday log, but ShopAtHome.com’s mascot for the season, and he’s full of tips and tricks to make this your most frugal shopping year yet.

Yulie’s No. 1 mantra? Don’t get burned by paying full price when you don’t have to. And he should know. From his quaint log cabin tucked deep in the woods of Colorado, Yulie is a straight up shopaholic—in fact, he’s online 24/7 (and, trust us, he’d be, uh, logging on 24/8 if he could.) But, see, there was once a time Yulie continually felt the heat of over-spending (not a good thing when you’re wood), and our hero got into some money trouble. But then he discovered ShopAtHome.com and learned the ways of coupons, Cash Back, rewards and more, and now he’s makin’ bank every day.

Best of all, he wants to share his wisdom. We’ll be turning to Yulie (and his posse of super-saver pals) all season long for great advice as he brings justice to holiday shoppers everywhere. So, never fear—Yulie is here! Because only a real sap would deny herself a shopping hero.