Mountain Dew introduces a new kick to breakfast drinks
By Jay Keller
If so, you agree with the many customers who suggested that Mountain Dew rethink traditional morning beverages to provide an alternative that includes real fruit juice, tastes great and has a little more caffeine.
Mountain Dew responded to customer’s outpouring on Monday by unveiling a new breakfast drink called Kickstart, a something PepsiCo calls a fresh alternative to the decision between coffee, juice and energy drinks like Monster or Red Bull.
“We heard customers [them] loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for,” Mountain Dew’s VP of Marketing Greg Lyons said in a statement.
Kickstart comes in two flavors (Orange Citrus, Fruit Punch) and combines the taste of Mountain Dew with five percent real fruit juice and “just the right amount of caffeine.”
The ultimate morning “pick-me-up,” according to PepsiCo, comes in at 80 calories per each 16 oz. can as well.
Kickstart by Mountain Dew won’t be available in retail stores nationwide until February 25 but customers were offered on a limited supply of free samples through online signup on Monday.
Within hours the promotional website reported the promotional supplies had run out and the offer had ended.
On its Facebook page, Mountain Dew’s sneak peak of the product was greeted by applause and many fans asking for free samples.
PepsiCo hopes to drive additional engagement with the release of an “anthem video” that includes user-submitted photos of fans “getting into their morning groove with Kickstart.”
A company spokesman told the Associated Press that Kickstart was developed independently from a Taco Bell breakfast drink introduced last year that combines Mountain Dew and orange juice.
PepsiCo, citing guidelines set by the Food and Drug Administration, also said that the carbonated Kickstart is not a soda because of the juice content.
A spokeswoman for the FDA told the AP that the agency doesn’t have definitions for what qualifies as a soda or an energy drink.