On National Proposal Day, survey shows wedding planning has gone social
By Lesley Kennedy
If you’re planning to pop the question to that special someone, you best get a move on: Today is National Proposal Day (yep, that’s a thing). And feel free to post about it on Facebook.
See, social networking is now a huge part of the whole wedding planning process, with couples pinning, posting, tweeting, skyping and hashtaging their way to the alter.
In its seventh annual “What’s On Brides’ Minds Survey,” David’s Bridal reports engaged women are using Pinterest to create inspiration boards, Skype to give guests who can’t attend the wedding a seat at their computers and Instagram and Twitter to share photos.
“Our bridal consultants have reported women ‘skype-ing’ their relatives in-store as they try on their wedding gowns and hearing brides’ stories of how they plan to live stream their nuptials so guests that can’t attend will still be present,” Brian Beitler, David’s Bridal chief marketing officer, says in a release. “Going digital is the new norm for brides and we’re seeing it firsthand.”
The survey also finds:
- Fifty-nine percent of brides say online resources like Pinterest, Facebook and blogs are the best places to find wedding inspiration.
- Nearly half of brides (46 percent) wouldn’t use an idea they found on a friend’s Pinterest board.
- Sixty-eight percent of brides use technology during their fittings, from texting pictures to family to posting videos on a social media site.
- Nearly half (49 percent) of all respondents say they would consider “skype-ing” their wedding.
- Sixty-one percent of brides-to-be forbid their bridesmaids from uploading pics of the bride donning her dress before the ceremony.
- Fifty-two percent say the bride and groom must be the first to post a picture of their wedding to a social media site.
- Up 11 percent from 2011, 59 percent of brides will update their Facebook status to “married” or update their new name within a day of walking down the aisle.
Photo courtesy Davidsbridal.com
