Nordstrom’s surf-inspired ‘pop-in’ shop makes a splash with camera goggles

by Brittany Anas · April 28, 2014

(Liquid Image camera from Nordstrom will let you film your underwater adventures).

(Set up a seaside picnic or take a siesta on this beachy blanket).

By Brittany Anas

Our online shopping experience has been made so much more fun with Nordstrom’s ‘pop-in’ shop experiment. Each month, Nordstrom creative director Olivia Kim (who has star style power) curates a collection around a theme, bringing together different brands and price points. As we’ve got our minds on summer (we can just smell the sunscreen and hear the waves), she’s put together a fun, sunshine-inspired “Surf’s Up” collection — with everything from beach cruiser bicycles to the season’s best sunglasses, stylish bathing suits and snapbacks. (There’s also some beach party must-haves like mini wireless speakers, Koozies and footbags). Anybody who spent their summer breaks at the pool or beach during the 1990’s will be delighted to know that Zinka sunscreen is back (remember that neon sunblock that painted our faces?)

Before we get shopping, check out ShopAtHome.com for Nordstrom coupons, offers and up to 14 percent Cash Back! (Keep that in mind, too, when Nordstrom’s Kate Moss for Top Shop collection debuts on April 30).

Here are a few of our favorites from the pop-in shop!

‘Explorer Series 8.0MP’ Camera Snorkel, $79.99. We’re already dreaming up all of the fun water movies we could film with this camera. Take it underwater for a home movie version of Finding Nemo as you explore the coral reef or, dare we say, go shark hunting. You can pop in a memory card and take the camera underwater up to 15 feet. Now, you’ll have proof when you tell your friends you spotted the Lochness Sea Monster.
Cynthia Rowley pineapple T-shirt, $58. We love punchy fruit statement t-shirts for the summer. This chic white tee prominently features a pineapple across the front. Nom, nom, nom.
Piece & Co Beach Throw, $60. This throw comes in big blue dots or with red arrows. Toss it on the beach and set up camp or a picnic, or take it with you to the park with a good book and some sunscreen. The blanket is handcrafted by Indian artisans, who use a three step weaving and dyeing process. (Pictured)
Pret-a-Surf Retro Bikini Top, $170. Former Vogue Editor Jillian Demling and Former Studio Manager for Annie Leibovitz Karen Mulligan merged their creative minds to design this bikini top that is reminiscent of the 1950’s surfer culture. (Get the bottoms here).

Read more articles about Nordstrom here.

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