Now open: T.J. Maxx quietly starts selling designer brands online
By Brittany Anas
Surprise, surprise: T.J. Maxx is now open online.
The discount retailer sneakily opened up shop for e-commerce. No press releases. No major social-media blitz. It’s like T.J. Maxx just woke up on Wednesday morning and decided we could have round-the-clock access to their designer goods via the world wide web. A “runway line” includes designers Missoni, Diane Von Furstenberg, Haute Hippie and Rachel Zoe — all at deep discounts.
Welcome T.J. Maxx! This is the best thing we’ve heard since H&M made its online debut in August.
Sources tell the Boston Globe that the online shop had been in the works for the past couple of years. T.J. Maxx briefly ventured online eight years ago, but shut down after about a year. According to the Boston Globe, the quiet approach probably stems from the false start the company got in e-commerce previously. TJX — the parent company of Home Goods and Marshalls, too — is the largest retailer of clothing and home goods in the country, raking in $26 billion in annual sales, according to the Boston Globe article.
We think the folks behind the e-commerce launch are mind readers. On countless occasions, we’ve been mining the racks at T.J. Maxx, scavenging for something like the perfect ivory wrap dress or an emerald green handbag and thought ‘this would be so much easier with an online search.’
For now, you can shop women’s clothing, handbags and shoes. Use code SHIP4FREE and you get free shipping on orders of $75 or more.
A few pieces that stand out to us in the online collection, including high-end designers and some other affordable finds:
- Missoni dress pump shoes for $300, which is discounted from $600. The classic zig-zag print comes in a fall palette of gold, gray, cream and blush with a T-strap.
- Diane Von Furstenberg black leather skirt for $200, which is discounted from $400 and up. A luxe classic and a perfect investment piece for cooler fall and winter days.
- Catherine Maladrino belted leather trench coat for $350, marked down from more than $700. The ruby red jacket with leather trims and belt is super stylish.
- Fit and flare ponte dress for $30, with three-quarter sleeves and a full skirt is a perfect update for your fall work wardrobe. Pair with pearls or a statement necklace.
- Romeo and Juliet beaded dress for $30, with neutral shades and shiny beading will look perfect this fall with a denim jacket or cardigan on top.
Read more articles about T.J. Maxx here.
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