New ‘patriotic’ website features only American-made products
By Jay Keller
In fact, Buckner is banking on the idea with a new startup venture MadeInTheUSA.com that launches on July 4th.
The new e-commerce site is founded on an idea that began 15 years prior and evolved into enterprise – a destination for consumers who prefer to “buy American.”
Initially, the website served as a directory resource that helped connect customers with American-made manufacturers but Buckner decided in March to re-launch the site as an e-commerce destination that offers hundreds of thousands of products made in the U.S.
“When consumers buy American, the money stays here and keeps our friends and neighbors working,” MadeInTheUSA.com CEO Don Buckner said in Wednesday’s statement.
Buckner believes that the power to change the direction of the economy and create jobs is in the pocket of every consumer.
“I saw a need to bring the focus back to American products, which will ultimately create American jobs,” Buckner says in the introductory video posted on the site.
Through patriotism, Buckner hopes to spread “public awareness about the benefits of recycling the dollar” by connecting with customers.
“This website isn’t just about selling products,” Buckner added. “It’s also meant to create conversations about domestic jobs, foreign trade, environmental issues, human rights and the future of America’s manufacturing industry.”
Customers can base their purchase decision on products bearing the label “Made in the USA,” according to a survey of at least 4,000 shoppers conducted by Perception Research Services International in the fall of 2012.
Results showed that 4 out of 5 notice the moniker on packaging and 76 percent claim they are more likely to buy a product bearing the claim “Made in the USA.”
Additionally, the same shoppers said they believed the number-one reason for buying American-made products is to “help the economy.”
“Whether it is for quality assurance, to boost the economy, or out of patriotism, buying American-made products is becoming quite fashionable among U.S. shoppers,” PRS executive Jonathan Asher said last September.