PEEPS, the classic Easter marshmallow candy, celebrates 60 years
By Jay Keller
In fact, many prefer them frozen, stale, fresh, dipped and topping a multitude of desserts, appetizers, drinks and entrees.
Just Born Inc., the company that manufactures Marshmallow PEEPS Brand Candies, is celebrating 60 years of bringing smiles (or smirks) to the faces of kids and parents on Easter morning.
As such, PEEPS is going “nostalgic and sweet” with their first advertising and marketing campaign in 10 years with a new commercial that introduces again to the conversation ways to “Express Your PEEPSonality.”
Express what? Glad you asked.
“Fans are known for enjoying their PEEPS® in many ways,” Just Born PEEPS Brand Manager Mark Hoffman said in a statement.
Hoffman continued to say the company hopes the new TV commercial will resonate and give fans new ideas on how to have fun with the marshmallow chicks for years to come.
There’s no disputing the fact that PEEPS are not just for eating and, and like them or not, these chicks have garnered quite a following, stuffed with something from which legends are made.
At least 250 unofficial websites are dedicated to the Easter candy and offer up fun or bizarre recipes to enjoy, ranging from placement in the basket to S’mores to table centerpieces.
What’s more is that the Candy never allegedly spoils — at least that’s true say two Emory University scientists who in 1998 conducted several experiments to see how the mallow balls reacted to various “conditions and stimuli.”
Others say that PEEPS have a shelf life of at least two years, so save that centerpiece.
PEEPS are so popular that newspapers over the years have offered diorama contests near Easter while others host post-Easter PEEPS-eating events to take advantage of post-holiday markdowns.
And let’s not forget the things to do with the mallow chicks: There’s “PEEPS Jousting” using a microwave and for “PEEPS in a Blanket” just make ready your bacon. For “Hide-and-Go PEEPS,” your imagination will work best.
In this time and age, PEEPS chicks and bunnies span a wide array of colors and package sizes ranging from the traditional to those dipped in chocolate.
New this year are a giant-sized bunny and a hollow milk chocolate egg filled with PEEPS marshmallow.
So, keep an eye out for signs of the PEEP-ocalypse in 2013.