Report: Redbox Instant by Verizon aims to undersell Netflix, more exclusive details
Exclusive details about Redbox Instant by Verizon, the yet-to-be-launched Netflix competitor, are beginning to leak and reports confirm that the new service will be launched before Christmas and offer subscribers the most affordable prices on the market in terms of streaming video.
The service is currently under beta testing and sources familiar with the Verizon-Redbox venture are keeping details under very tight wraps ahead of the product launch.
The new service, according to an exclusive report published on gigaom.com, “will charge consumers as little as $6 per month, launch with apps for Android, iOS and Xbox 360 and open up as early as December 17.”
For a brief period, according to gigaom.com, details of the closed service were available online publicly for a brief period and were accompanied by an exhaustive help section. Exclusive details about the service were gathered and published on gigaom.com and include:
■ $6-per-month subscriptions offering unlimited access to the service
■ An $8-per-month membership which adds Redbox credits to be redeemed at DVD kiosks
■ Redbox Instant also offers VOD rentals and sales of newer titles, which can be downloaded to some devices for offline access.
■ Redbox Instant will initially be available on the web, Android and iOS devices, the Xbox 360 and select Samsung TVs and Blu-ray players.
■ Beta testers are being told that they won’t be able to access the DVDs included in their subscriptions at some kiosks until December 17.
Verizon and Redbox Digital Entertainment Services, LCC was formed in February 2012 as a result of a joint venture between Verizon Communications Inc. and Redbox Automated Retail, LLC, according to the company website at redboxinstant.com.
Interested parties are encouraged to visit redboxinstant.com to share their email and opt in to receive more information including fun facts, updates, helpful information and how to sign up.
“Consumers rely on Redbox for the latest new release movies at a great value, and our joint venture with Verizon will enable us to bring them even more value by offering expanded content offerings and greater flexibility for how and when they enjoy entertainment,” said Paul Davis, chief executive officer of Coinstar, Inc., in a Feb. 2012 press release. “This alliance is the result of a deliberate and strategic process to identify a partner who shares our commitment to delivering innovative solutions to consumers. We look forward to rolling out the shared benefits this venture will bring to consumers, retailers, and shareholders.”