Retailers launch in-store efforts to support Boston families
By Jay Keller
Retailers are joining the outpouring of support and coming together with the Boston business community to support The One Fund Boston by sponsoring initiatives that allow customers to contribute to the healing process.
The One Fund Boston, set up by Mass. Governor Deval Patrick and Boston Mayor Thomas Menino after the Boston Marathon tragedy, raises money for victims and families affected by the events last Monday by allowing online donation to the charity through PayPal.
CVS, a national pharmacy chain with a strong presence in Boston, launched today an in-store donation campaign that allows customers in the Greater Boston area to donate directly at store checkout and pharmacy counters to The One Fund Boston.
Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, said earlier this week that nearly 2,000 stores throughout New England will offer customers that ability to donate directly to the fund.
Each retailer offers customers the option to add at least a dollar to their purchase total at the checkout counter.
Both CVS and Dunkin’ Brands announced additional $100,000 donations to the central fund established to support families of those impacted by Monday’s events at the Boston Marathon.
“We have stores only blocks away from the Boston Marathon finish line, so we know how strongly this tragedy has affected our local customers and employees and that there is a strong desire to help,” said, of CVS/pharmacy President Mark Cosby said on Thursday.
“We are an organization with proud Boston roots, and our hearts are with those who were affected by the events at the Boston Marathon,” Dunkin’ Brands CEO Nigel Travis said in a statement.
The outpouring of support for the people of Boston is widespread with several grassroots efforts aimed at helping those in need.
This week, the Red Cross reported on Friday serving at least 7,000 meals and snacks, distributing relief items while providing mental health and health services to those affected.
The Red Cross, known for mobilizing blood drives and disaster relief, also supported hospitals with blood products in the wake of the tragedy and continues to maintain a presence in the community by attending services and vigils to assist families who may be dealing with loss.