Retailers support Red Cross tornado relief efforts in Okla., Midwest
By Jay Keller
The American Red Cross said on Thursday tornado relief efforts will continue through the Memorial Day weekend in Oklahoma and other areas hit by severe storms across the Midwest.
Hundreds of local and national retailers have jumped in to help support victims by donating supplies, collecting donations directly from customers or making contributions directly to the Red Cross for the benefit of relief efforts.
Dunkin’ Donuts restaurants in Oklahoma City and Dallas will collect donations from guests via in-store canisters to support American Red Cross disaster relief starting May 28 through June 28.
“Our hope is that our donation to the American Red Cross, coupled with the donations from our guests, will help the survivors and their families during this difficult time,” Dunkin’ Brands spokesperson Karen Raskopf said in a statement.
Ross Stores moved to make a cash contribution of $100,000 while also providing a way for customers to make donations to the American Red Cross at the register through May 31st.
CVS Caremark will also donate $25,000 to the American Red Cross but also gave directly to Moore, Oklahoma, residents at least $5,000 worth of food, water and personal care products through Feed the Children, an Oklahoma City-based non-profit organization.
“The dedication of our colleagues who live and work in Moore to keep our locations open, along with our many other colleagues from nearby markets who are providing assistance in this community, is an inspiring realization of our organization’s purpose to help people on their path to better health,” CVS Caremark President and CEO Larry Merlo said in a statement.
RadioShack locations nationwide will also allow customers to donate $1, $5 or $10 at the register.
The U-Haul Company of Oklahoma City says locations throughout Oklahoma are offering 30 days free self-storage to tornado victims.
The list of retailers donating directly to the Red Cross continues to grow with many announcing six-figure cash donations.
Companies making donations span several industries including automotive giants Ford and Chrysler, American Airlines and petsitting.com.
In emergency aid stations and shelters across Oklahoma, disaster workers will be handing out food and supplies to those affected by this week’s devastating storms and the American Red Cross says donations will go directly to those in need.
“The Red Cross is making sure that people in Oklahoma get the help they need today, Friday and over the holiday weekend,” Red Cross spokesperson Trevor Riggen said in a statement.