As runners lace up new shoes, Kindrunner ties up loose ends
By Jay Keller
Shoemakers say that runners typically (should) enjoy their shoes for about 300 “running miles” before transitioning them into street or casual-wear shoes and, unfortunately, most shoes eventually end up in a landfill somewhere they are retired from active work life.
This dilemma for the eco-conscious runner presents an even-greater quandary that goes far beyond, but includes, price points.
Kindrunner.com, a newly-launched e-commerce site for runners, boasts of a solution to this quandary through “Kindness Cash Rewards” and its one-of-a-kind mission of social responsibility.
For every pair of running shoes customers buy, according to Kindrunner, they will accept a pair of reasonably-worn old shoes and issue a store credit of $10.
Kindrunner also pays for the shipping of your old shoes, providing a return shipping label with the newly-purchased shoes.
The previously-worn shoes are sent via UPS to Soles4Souls, a global not-for-profit institution dedicated to fighting poverty through the distribution of shoes and clothing, who then repurposes the rubber-soled shoes through charity.
Essentially, Kindrunner wants to reward “socially- and environmentally-conscious runners” for their “thoughtfulness and kindness” by helping those in need while reducing a runner’s carbon footprint.
“Kindrunner.com’s mission is to change the way runners think about how they use and consume their shoes, while rewarding customers with our eco-centric approach.” co-founder Michael Conforti said in a company statement issued on Monday.
At the core of Kindrunner.com’s eco-centric approach, Conforti adds, is a “strong desire to help runners across the country work together to reduce the number of worn, but usable, shoes that end up in our landfills.”
Kindrunner.com has also partnered with UPS to utilize a “Carbon Neutral Shipping” option for all inbound and outbound deliveries.
The idea is to repurpose one pair of used shoes for every pair purchased while also working to ensure that that returned packaging materials are properly recycled.
In addition to being kind, the site also boasts “expert” product reviews on running shoes that are tested in the field by staff and contributors – real runners.
Shoes and gear from popular brands get a stamp of approval when warranted through the “virtual running shop” that offers insight and alternatives choices for shoppers looking for a variety.