Shoppers plan to give practical, reasonable gifts on Father’s Day
By Jay Keller
If you’re looking to buy a Father’s Day gift, chances are that you might be leaning towards getting Dad a reasonably-priced gift he really needs, something that is used on a regular basis while doing things he (kind of) enjoys.
Consumers are thinking practical when shopping for Dad this year, according to a survey of 4,921 online shoppers conducted by PriceGrabber and released on Wednesday, with over half saying they plan to limit spending to $99 or less.
Other shoppers say they plan to spend between $100 and $249 on gifts as others are planning to either spend more than $250 or say they “don’t have a budget in mind.”
Dads like practical gifts the most, according to one in three shoppers surveyed, with many planning to buy gifts like tools, auto accessories or appliances.
Clothing is the runner-up in terms most-popular gift choices as 27 percent of shoppers opting for wallets, shoes, ties, shirts, jackets and athletic apparel.
Hobby-related and entertainment-type gifts each tied for third with 21 percent of shoppers buying music, video games, movies or sporting goods for Dad.
Outdoor items, such as barbecue tools or outdoor furniture, were favored by 15 percent of shoppers while 12 percent are opting to spend time with Dad at a restaurant, on vacation or by catching a movie or a show.
In terms of what women and men choose to buy dad on Father’s day, data suggest that gender does plays a role.
Of those favoring practical gifts for dad, 45 percent of men opted for this choice over 33 percent of the ladies who took the survey.
More of the women surveyed, however, said they were more likely to buy clothing and accessories.
June will be a busy month for retailers, as 55 percent of shoppers say they will buy presents one or two weeks in advance, but 33 percent report buying three or four weeks out as well.
Only a small amount of shoppers indicated they would wait until the last minute and buy gifts within 48 hours of the holiday (11%).
When consumers were asked to rank shopping amenities, or retailer tactics, that might sway them towards one retailer over another, the majority said free shipping is the clear favorite.
Price cuts, sales, coupons and exclusive offers still rank high with shoppers surveyed but some shoppers still believe they will not be influenced by retailer tactics.