States That Spend the Most Online During Black Friday/Cyber Monday
ShopAtHome.com’s Report Reveals Black Friday Online Sales Are 70 Times Higher Since 2007
Denver, CO (PRWEB) November 13, 2013 — ShopAtHome.com, the largest coupon search engine that connects upwards of 12 million consumers each month to thousands of online coupons and the best cash back savings, today announced the release of its Black Friday/Cyber Monday Spending Report.
The report, which tracks consumer spending habits on both Black Friday and Cyber Monday between 2007 and 2012, finds online shoppers from Delaware and New Jersey not only spent the most per capita on those two days last year, but also were the thriftiest. Additionally, the report notes that Black Friday 2012 sales were 70 times greater than those in 2007, while Cyber Monday sales climbed 72 times higher over those in 2007.
“Online holiday shopping has simply exploded, even in the last six years,” said Lesley Kennedy, senior managing editor at ShopAtHome.com. “And, between being able to stack coupons with cash back rewards, free shipping codes and door buster deals to score ultimate savings – all while shopping from the comfort of your warm home without having to wait in long lines and pumpkin pie at hand — it’s really no wonder.”
An analysis of the Black Friday/Cyber Monday Spending Report reveals the following:
Delaware, New Jersey: Online Deal Happy
- Per capita, Delaware ranked highest, with New Jersey taking second place, in spending on both Black Friday and Cyber Monday online through ShopAtHome.com in 2012.
- The top 10 states in order of spending on Black Friday 2012 per capita were as follows: Delaware, New Jersey, Oregon, Kentucky, West Virginia, South Dakota, Wisconsin, Pennsylvania, Arkansas and Maine.
- The top 10 states in order of spending on Cyber Monday 2012 per capita were as follows: Delaware, New Jersey, New Hampshire, Florida, Pennsylvania, Rhode Island, Virginia, West Virginia, Kentucky and Missouri.
Hawaii, New Mexico: Not So Much
- So who spent the least last year? Per capita, the 10 states spending the least on Black Friday 2012, in order, were Hawaii, New Mexico, Oklahoma, Washington, Louisiana, California, Texas, Montana, Nevada and Mississippi.
- Per capita, the 10 states spending the least on Cyber Monday, in order, were New Mexico, Hawaii, California, Mississippi, Arkansas, Texas, South Dakota, Montana, Oklahoma and Louisiana.
And the Top Saver Awards Go To …
- Delaware and New Jersey not only spent the most on Black Friday and Cyber Monday using ShopAtHome.com, but earned the most in cash back awards, too.
- Per capita, the 10 states earning the most cash back on Black Friday 2012, in order, were Delaware, New Jersey, Oregon, West Virginia, Idaho, Wisconsin, Arkansas, Pennsylvania, South Dakota and New Hampshire.
- Per capita, the 10 states earning the least cash back on Black Friday 2012, in order, were New Mexico, Oklahoma, Hawaii, Louisiana, Wyoming, Montana, Mississippi, Texas, Arkansas and North Dakota.
- Per capita, the 10 states earning the most cash back on Cyber Monday 2012, in order, were Delaware, New Jersey, Utah, Wisconsin, Oregon, New Hampshire, Virginia, Missouri, Georgia and Florida.
- Per capita, the 10 states earning the least cash back on Cyber Monday 2012, in order, were New Mexico, Mississippi, Montana, North Dakota, Alaska, Hawaii, Arkansas, Oklahoma, Texas and Louisiana.
There’s No Doubt: Online Holiday Shopping is Huge
- Black Friday and Cyber Monday sales have risen dramatically since 2007.
- ShopAtHome.com Black Friday sales in 2012 were 70 times greater than in 2007.
- ShopAtHome.com Cyber Monday sales in 2012 were 72 times greater than in 2007.
- Visits to the site on those days also are way up since 2007:
- Black Friday 2012 saw 54 times more unique visitors than in 2007.
- Cyber Monday 2012 saw 62 times more unique visitors than in 2007.
And, this year, even in what remains a down economy, experts predict the sales surge surrounding Black Friday and Cyber Monday to continue.
“With a shorter shopping season this year, retailers are pulling out all the stops in terms of offering incredible deals,” says Becki Dilworth, vice president of customer experience at ShopAtHome.com. “Surveys are showing that, for the first time, more shoppers plan to buy online this Black Friday than in stores. If they go into it with a plan – having researched coupons, cash back incentives and other money savers – they stand to score some serious savings.”
With more than 18,000 retailers and a 110 percent Cash Back guarantee, ShopAtHome.com delivers the most effective shopping experience by combining all savings tools in one online destination. ShopAtHome.com differentiates itself from other coupon sites with its cash back incentives – bringing together the top online coupons plus additional cash back sent directly to their members’ free ShopAtHome.com accounts.
For more information on ShopAtHome.com, please visit http://www.ShopAtHome.com.
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Founded in 1986 by husband-and-wife team Marc and Claudia Braunstein, ShopAtHome.com is the web’s largest provider of online coupons, Cash Back rewards and printable grocery and restaurant coupons. The only destination integrating the best discounts from coupons, deals and Cash Back, the site has evolved from its early roots as the ‘Catalog of Catalogs’. Throughout this transformation, the company has kept the same goal – helping improve the shopping experience for millions of shoppers. As a true coupon powerhouse, ShopAtHome.com aims to provide the most savings to consumers whether they’re shopping at the grocery store or at their favorite online retailer. For more information visit http://www.ShopAtHome.com.