Super Bowl TV ads pay off by going viral through social video efforts

Jay Keller

As a journalist of nearly 20 years, Jay Keller examines and reports on the retail headlines of the day. His extensive background as an editor, reporter and digital strategist includes tenures at large-scale, top-100 news outlets and websites like The Washington Post, U.S. News & World Report and Have a news tip, question or concern? Send an email or ping him on Google+.