Target + Feed pair up for a charitable collaboration
(Photo courtesy of Target)
(Photo courtesy of Target)
What’s better than shopping? How about shopping with a cause?
That’s why we’re loving Target teaming up with FEED — the nation’s leading domestic hunger-relief charity — for a unique collaboration. The modern Americana-themed collection spans across departments and includes everything from T-shirts, totes, dish towels and note cards.(You might already know FEED from its rustic burlap bags).
Lauren Bush Lauren, founder of FEED, is hoping that the Target sales will generate enough money for 10 million meals. Each item in the collection displays the number of meals that will be donated to children and families through Feeding America as a result of the purchase. A water bottle equates to 10 meals, a tank top provides 12 meals, a bag will net two dozen meals and so on.
FEED got its start in 2006 when Lauren Bush Lauren designed a bag to benefit the United Nations World Food Programme’s School Feeding program. A year later, she founded her social company — FEED Projects — with the goal of selling products that help raise money to feed the hungry. To date, the projects have raised enough money to provide nearly 60 million school meals to children, according to a news release.
The products in the FEED-Target collection start at just $3. The most expensive item in the stylish collection is a bike for $400.
Here are our five favorite finds from the collection:
Denim wash hoodie vest: Denim vests made a fierce comeback last year. We love how FEED reinvented this women’s denim vest with a white cotton hoodie. Toss it over a maxi dress this summer and loop a scarf for a Jessica Alba-inspired look. Come fall, juxtapose it with a sheer or long-sleeved blouse. (Target, $30 … Provides 24 meals).
Feed, play, grow onesies: Stock up on a few of these. They’re cute and classic and would pair nice with a baby shower gift. The three-packs come in either blue or peach. (Target, 3 for $20 … Provides 15 meals).
Americana kitchen towels: One of the quickest ways to update your home for the summer is to change out your kitchen towels. These quintessential summer-time towels are All-American. We just envision you setting a fresh-baked apple pie on them. (Target, 3 for $10 … Provides 6 meals).
Feed lunch bags: Whether you’ve got kids going back to school in the fall or you bring your lunch to work, these lunch bags are way cooler than a brown paper sack. (Target, $10 … Provides 8 meals).
Collapsible bike: A six-speed bike with a vinyl seat comes in either red or blue. It’s adorned with the FEED logo. The collapsible feature makes it perfect for those living in an apartment. (Target, $400 … Provides 320 meals).
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