Wait a minute: Are ugly Christmas sweaters cool?
In what appears to be a confusing prank orchestrated by hipsters, ugly Christmas sweaters may have come into style this holiday season. They’ve long been the fashion equivalent of fruitcakes. You’ve seen them lurking in thrift stores and and they have been popular among substitute teachers, kind of in the same way that real estate agents seem to like cheetah print. But now they’re being sold at stores like Urban Outfitters.
You know the sweaters we’re talking about: They’re kitschy and have been ironically worn to “ugly Christmas sweater”-themed parties. Never once has anybody said “Wow, meet me under the mistletoe because that chunky knit seasonal sweater with 3-dimensional cotton ball snowmen is really flattering on your figure.”
The best (and by best we mean tackiest) have special effects like jingle bells attached to the zippers or a light-up, red-bulb reindeer nose.
Here’s your “Ugly Christmas Sweater” 101 lesson.
The “Rock Your Ugly Christmas Sweater” at Barnes & Noble includes more than 200 of the most hideous Christmas sweaters ever worn and delightful captions. This collection will give you a solid overview of the ugly Christmas sweater culture — including homemade gems, pets rocking ugly holiday sweaters and some of the most God-awful sweaters from the 1980’s and 90’s.
The economics of ugly Christmas sweaters:
Due to the recent popularity of ugly Christmas sweater parties, thrift stores began quickly selling out of the tacky threads. To keep up with the demand, stores like Urban Outfitters have begun slinging them. Our favorite part is reading the online reviews for the ugly sweaters. One shopper wrote: “I was expecting an atrocious sweater, but I received one that was actually cute.” That’s a good thing, right?
Ugly Sweater offshoots:
What happens if you want to wear an ugly Christmas sweater but you live in a tropical climate? Don’t miss out on the trend. Zazzle has T-shirts that replicate the ugly stitching on holiday sweaters, like this T-shirt that’s reminiscent of Run DMC logos. The online retailer also has pre-designed invitations that you can purchase to send out for your sweater parties and Christmas tree ornaments to commemorate the occasion.
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