Walmart to match competitors’ Black Friday prices a week early

by Jennifer Osieczanek · November 19, 2013

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By Jennifer Osieczanek

“Black Friday is our Super Bowl and we plan to win.”

That’s what Walmart U.S. chief merchandising and marketing officer Duncan Mac Naughton said Tuesday as the company announced it would match select Black Friday offers from its competitors starting this Friday (Nov. 22). At 8 a.m., Walmart will lower prices on toys and electronics to match Black Friday offers from Target, Toys ‘R’ Us and Best Buy.

“With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever,” Mac Naughton added. “Every opportunity to get a great deal — whether this weekend, on Thanksgiving Day or Black Friday weekend — matters for our customers. When it comes to price, we’re going to deliver for them.”

Included in the Black Friday price match are:

A 50-inch LG HDTV for $448. It was marked for $598.
Select PS4 and Xbox One video games for $49 instead of $59.96. Titles include Call of Duty: Ghosts, NBA 2K14 and Battlefield 4.
The LeapFrog LeapPad 2 for $39.99. The learning toy usually retails for $79 at Walmart.
The Little Tikes Cozy Coupe was $49.87 at Walmart, but will be $34.99 starting Friday.
The Nerf Rebelle Crossbow for $11.99 instead of $19.88.

Also, beginning today, Walmart’s Christmas Ad Match begins. Customers who purchase an item on Walmart.com, but find a lower price in a brick-and-mortar store, can email christmasadmatch@walmart.com to receive the difference on a Walmart gift card. If you shop in store, the same ad match policy applies to purchases between Nov. 1 and Dec. 24, excluding Thanksgiving Day, Black Friday and online deals.

However, on Thanksgiving Day or Black Friday, Walmart’s everyday ad match policy is in effect. If a customer spots a lower price on an advertised item, but goes to Walmart at the same time the competitor’s ad is valid, Walmart will match the lower price at the register.