Walmart outpaces Top 100 retailers; Amazon’s big moves pay off
By Jay Keller
And, with much of the buzz surrounding the digital transformation of the retail industry, it’s a wonder that any brick-and-mortar retailer is able to keep pace.
Online transactions, however, account for less than 15 percent of total retail sales, a figure that helps bring back to earth the reality of physical stores and the role they still play in the marketplace.
National Retail Federation (NRF) released on Monday rankings of the Top 100 Retailers for 2013— a list that includes two online-only retailers.
The annual rankings of retailers published in STORES Magazine serve as the industry standard and are based on U.S. sales for 2012.
The results continue to show that most people still visit department stores, supermarkets and home-improvement retailers for shopping needs.
In a year that saw a collective sales decline for retailers, Top-100 department stores and supermarkets showed strong performance by generating $23.3 billion and $21.2 billion respectively in 2012.
But Walmart continues to dominate, sitting safely atop the list with $328.7 billion in retail sales.
The Arkansas-based retailer continues to be one of the busiest store-based retailers boosting e-commerce offerings to generate additional sales, especially hoping to improve a lowly four-percent sales growth year over year.
The remaining nine retailers in the top 10 of the STORES’ ranking also face a similar challenge with only Costco posting a double-digit sales growth.
Amazon.com ranks eleventh with sales of $34.4 billion, marking a year-over-year increase of 30.4 percent in 2012.
The online retailer, however, is making big moves adding nearly $7 billion more in sales since 2010 than Walmart and industry analysts predict that Amazon.com will move into a retail powerhouse, keeping pace with, or outperforming, Walmart by 2018.
The key differentiator may be that Amazon already dominates e-commerce sales, a space that most location-based retailers are just venturing into, with its 15-percent market share worth at least $200 billion in 2013, eMarketer analysts say.