Retail holidays for every day of the week
The holiday season got a lot more complex and nuanced in 2012. Suddenly, instead of just Black Friday and Cyber Monday, our choices now include Black Thursday, Small Business Saturday and Giving Tuesday.
Since Thanksgiving is mere hours away, it’s well past time to offer a primer on each of the new days so you’ll be ready.
•Thursday, Nov. 22, Black Thursday, a/k/a Thanksgiving
As you read this, perhaps people already are lining up outside a nearby Kmart in the hope of landing a $199.99 high-def plasma TV. There’s no way to be too early when the doors open at 6 a.m. on Nov. 22. Kmart is just one of the many major retailers who moved Black Friday deals up a day.
–Also: Perhaps in tribute to grandmothers’ houses everywhere, some people also observe Thanksgiving as Go for a Ride Day.
•Friday, Nov. 23, Black Friday
Urban legend aside, most measures show that Black Friday isn’t the most profitable day of the year for American retailers. It might, however, be the day with the most store traffic. (Which, by the way, makes it all the more pleasant to do your Black Friday shopping at home, on your laptop.)
–Also: Buy Nothing Day, Eat a Cranberry Day, National Cashew Day, You’re Welcome Day.
•Saturday, Nov. 24, Small Business Saturday
Small Business Saturday was devised to help promote small, local brick-and-mortar retailers. According to Wikipedia, the holiday was initiated by American Express in 2010, promoted chiefly on social media and generated a million Facebook “likes” its first year.
–Also: Hey, wacky holiday fans! This one still seems to be up for grabs.
•Sunday, Nov. 25
The Sunday after Thanksgiving doesn’t seem to have attracted a commercial handle yet. Might we suggest that people who don’t shop on Saturday give some business to their local small retailers on Sunday? (Many independent retailers, by the way, are on line and can be found on ShopAtHome.com.)
–Also: National Parfait Day
•Monday, Nov. 26, Cyber Monday
In 2005, Shop.org, the National Retail Federation’s cyber arm, noticed a major uptick in online sales on the Monday after Thanksgiving. It dubbed the day “Cyber Monday,” and internet merchants and customers have been celebrating worldwide ever since.
–Also: Shopping Reminder Day, just in case you haven’t noticed that the gift-giving holidays are nigh.
•Tuesday, Nov. 27, Giving Tuesday
In 2009, a grassroots group of suburban East Coast moms became disturbed by the waste proliferated by unwanted holiday gifts and resolved to see that their children learned from the example of giving rather than receiving during the holidays. The movement has grown phenomenally since then, and now encompasses – and donates to – most of the charitable causes you’ve ever heard of.
–Also: Pins and Needles Day. Although you might think this has something to do with the anticipation of children as Christmas approaches, it’s actually a day of tribute to organized labor, specifically the International Ladies’ Garment Workers’ Union. So, if you’re so inclined, be sure to look for the union label when you’re buying a coat, dress or blouse as a gift for Hanukkah or Christmas.